Rebellion against the establishment appeared in many forms in the United States during the 1960s. Caught up in the rising frustration circling around America's increased involvement in Vietnam, the racial unrest in many urban areas, and the pressure to conform, a growing number of the younger generation rejected the American way of life. The resulting movement, termed the counterculture, embraced an alternative lifestyle characterized by long hair, brightly colored clothes, communal living, free sex, and rampant drug use. Distrustful of the American government and what they perceived as an increasingly materialistic society, hippies and other members of the counterculture attracted a great amount of media attention during the 1960s, including feature articles in magazines such as Time. Throughout the decade many counterculture events increased the movement's notoriety, but two in particular, the Summer of Love and Woodstock, epitomized the spirit of the protests.